Who are we?

Belsimpel is the largest and fastest growing online store for mobile phones and phone contracts. Our goal is to change the Mobile World.

Our story

Belsimpel is part of the Gomibo-group. This ia a group of companies founded in Groningen with one goal: to change the Mobile World. The following companies are trying to achieve this differently:

These are all different companies and products, but they work together as one large team.

Our head office is located in the heart of Groningen, where all companies are located and where Belsimpel was established in 2008. Besides the office, there are 7 stores spread throughout the Netherlands. In 2020, we made the step to enter the rest of the European market under the brand name Gomibo and now we ship to 16 European countries. Our team has more than 600 fanatical colleagues. Together we go above and beyond every day to make the mobile world a little bit better.

We are constantly looking for improvement. In our service, on the website, or in the logistics process: there is always something to be gained. Always wanting to do things better is in our blood. In e-commerce, it's all about details, which is why a fanatical and competitive team is very important.

Will you go above and beyond with us?

Check out all vacancies

The Belsimpel family

The family idea

  • The customer is always number 1 for us
  • We can provide each customer with independent and objective advice, because we do not work with targets or bonuses
  • We always ask ourselves: would I do it like this for a family member as well?


of the mobile people in the Netherlands, has a Belsimpel phone


unique visitors on www.belsimpel.nl in 2020


European countries we ship to

Everything under one roof

  • More than 50 teams in one office building
  • A mix of colleagues with different expertise, both in a professional career and in a (study-related) side job
  • A horizontal organisation, without management layers or own offices

Celebrating successes together

  • Every Friday, drinks are served in our canteen with roof terrace, with our own colleagues behind the bar.
  • Regular sports tournaments and a weekly boot camp
  • A major activity for all colleagues at least every five weeks

Will you go above and beyond with us??

Check out all vacancies

We make everything ourselves

  • From the production of commercials in our own film studio, in which our own product specialists play the leading role..
  • ..to the development of our own software, from our warehouse system to our self-developed identification software.


metres from our office to the Martini Tower, by foot


weeks per year when the Belsimpel sloop can be used to navigate the canals of Groningen


new table tennis balls a year


drinks or activities a year


students a year who progress


bananas eaten as power food during Black Friday