About us

About Gomibo Group

Gomibo Group is the umbrella name for all the brands within our organisation: Belsimpel, Gomibo, Verifai, Tulip Assist, and Gomibo Platforms. Our shared goal is to make access to the digital world easier for everyone. On this page, you can read our story and the core values that drive the success of our organisation.

Screenshot 2024-09-11 at 17.40.13

Origin story

Gomibo Group (originally MobielWerkt B.V.) was founded in 2006 by Jeroen Doorenbos and Jeroen Elkhuizen. At the time, the telecom market was highly chaotic, with numerous providers all claiming to offer the best deal. The focus was on hitting targets rather than meeting customer needs. The two Jeroens decided to change the mobile world by truly putting the customer first.

2024

📌 Now: two offices in the heart of Groningen

We now have two offices in the heart of the city centre. Our supporting departments are located in the Groot Handelshuis, while our operational teams are based in the Waagstraat building.
2024
2020

Internationalisation with Gomibo

Since 2020, Belsimpel has been expanding across Europe under the name 'Gomibo'. The first countries were Germany and Belgium, with more added over time. Gomibo is now active in over 27 European countries. The software behind the platform is used by telecom organisations worldwide under the name Gomibo Platforms.
2020
2011

National recognition

Having moved from a student room to an office on the Grote Markt in Groningen, Belsimpel steadily gained national recognition in the early 2010s. The animated TV commercials featuring founders 'Jeroen & Jeroen' went live, and the 100,000th unique customer signed up shortly afterwards.
2011
2006

Start-up

Students and housemates Jeroen Elkhuizen (left) and Jeroen Doorenbos had spare time and entrepreneurial drive. In an era where providers made outrageous offers to sell phone contracts, they came up with Belsimpel — a platform designed to be clear and, above all, honest!
2006

700 driven colleagues

€463 million in revenue in 2023

2 main offices in Groningen centre

This is what we stand for

Our core values

Our core values guide the way we work at Gomibo. They define what we stand for, what unites us, and how we interact with each other. For every decision you make, our core values help ensure you’re on the right track. They also allow us to assess whether you’re a good fit for our culture.

  • Always going the extra mile
  • We go to great lengths to change the world of telecom
  • We embrace change to improve, accepting the challenges along the way
  • We treat our customers like family
  • The best idea counts
  • We encourage each other to make an impact from day one - no matter who you are or where you come from
  • We welcome diversity to enrich ideas
  • We insist that team effort always wins out over the individual
  • Working Smart in the Gomibo Way
  • We work smart to maximise our impact and for a good work-life balance
  • We solve problems at the core
  • We make a good plan before we get started
  • We like to draw a sprint
  • Growing together
  • We create a safe environment where feedback can be shared in a respectful way
  • We are at the helm of our own development
  • We create a positive working atmosphere and do not forget to enjoy our work
  • We celebrate successes together
Stay up-to-date

Latest news

Belsimpel in the Twinkle Top 10 for the first time: a new milestone!
Digital whiz kids visit Belsimpel
Belsimpel recognised again as a Great Place to Work in 2024!
German domain ‘Gomibo’ wins an award
Our rooftop terrace is among the top 5 in the Netherlands!