About Gomibo Group
Using technology to make the digital world more accessible
Gomibo Group is the parent organization behind Belsimpel, Gomibo, Gomibo Platforms, Tulip Assist, and Verifai. Although each company has its own role, we are all working toward the same mission: to make access to the digital world easier for everyone.
Our story
In 2006, Jeroen Elkhuizen and Jeroen Doorenbos noticed something remarkable. The telecom market was confusing, it was difficult to compare offers, and the focus was often more on sales than on the customer.
They believed there was different way.
That’s why they launched Belsimpel: a platform where customers could easily and transparently compare and order telecom products. With the customer as the starting point and technology as a tool to simplify complex processes.
What began in a student room in Groningen grew into one of the largest e-commerce companies in the Netherlands.
From a comparison website to an international group
Today, the Gomibo Group consists of several companies that complement one another.
Belsimpel & Gomibo
With Belsimpel in the Netherlands and Gomibo in Europe, we help consumers and business customers compare and order telecom products and subscriptions. Check out the website.
Gomibo Platforms
The software we developed over many years for our own webshops now form the foundation of Gomibo Platforms. We use this to help telecom providers worldwide improve their own digital sales channels. Our partners can immediately benefit from what we learn and optimize ourselves. Check out the website.
Tulip Assist
Through our own insurance company, Tulip Assist, we continue to support our customers even after their purchase. This helps us ensure a better customer experience, higher customer satisfaction, and long-term customer relationships. Check out the website.
Verifai
At Verifai, we develop technology that helps organizations verify identities securely and reliably. Check out the website.
What makes us successful
Our growth has never been the result of a single major breakthrough.
We believe that success comes from making hundreds of small improvements every day. By staying critical, continuously learning, and always looking for ways to make processes, products, and customer journeys smarter. That mindset is reflected in everything we do.
At the same time, we believe that a strong organization requires more than just smart ideas. That’s why we pay close attention to how we work together. We don’t just think about the substance of our work, but also about the way we communicate, hold meetings, make decisions, and share knowledge. This allows us to remain agile and effective as an organization, even as we grow.
We set high standards, give each other honest feedback, and take responsibility for our results. But we believe it’s just as important to enjoy our work. We celebrate successes together, organize regular activities, and foster an environment where colleagues get to know one another, help each other, and challenge one another to bring out the best in themselves.
That combination of continuous improvement, smart working, ownership, and job satisfaction has been the foundation of our success for years.
600 driven colleagues
€606 million in revenue in 2025
2 offices and a store in Groningen city centre
Top 10 largest E-Commerce companies in the Netherlands (Twinkle100)
Operating in more than 27 European countries
Founded in 2006
This is what we stand for
Our core values
Our core values guide the way we work at Gomibo. They define what we stand for, what unites us, and how we interact with each other. For every decision you make, our core values help ensure you’re on the right track. They also allow us to assess whether you’re a good fit for our culture.
Customers first
No matter what your role is at Gomibo, the customer is always our starting point. We focus on solutions and treat our customers like family.
Pushing boundaries
High standards are the rule, not the exception. We take ownership of our growth to become true experts in what we do. The best idea wins — not your role or experience.
Think big, act fast
We think big and act fast. We experiment often, take calculated risks, and are not afraid to make mistakes.
Ownership
We take ownership of what we do: we take full responsibility, stay focused on what matters most, and finish what we start.
Open and honest
We work together as one team towards shared goals, and we celebrate successes together. We’re transparent, respectful, and honest. Feedback flows both ways, naturally.